Ghanaian artist Kuami Eugene has shared his perspective on the challenges facing Ghanaian musicians in their quest to win a Grammy. Speaking on Property FM in Cape Coast, the singer highlighted the critical role of grace, perseverance, and strategic networking in achieving such a prestigious milestone.
The ‘Monica’ crooner emphasized that Ghana’s music industry is still in its developmental phase, which he described as “baby steps.” He noted that for a Ghanaian artiste to win a Grammy, they would need to build a massive following, a feat complicated by the country’s relatively smaller population compared to other African nations like Nigeria.
“When we start talking about the Grammys, it’s clear that it will take a lot for a Ghanaian to win. You have to build a mass following and looking at our population, we are about four times smaller than Nigeria. So, it will take grace, a lot of hard work, and key connections to win the Grammys,” he stated.
Kuami Eugene admitted, pointing out the structural hurdles artists face locally. He lamented that musicians often have to pay for airplay, which creates a financial strain and limits their ability to compete on global platforms like the Grammys.
“When we talk about the Grammys, we have to acknowledge that we’re still taking baby steps.
“In Ghana, promoting a song often requires an artiste to pay for promotion so how do you expect us to go from here straight to the Grammys, when people demand payment just to get our songs played on the airwaves?”
